TikTok is introducing a updated setting that allows them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the company disclosed that it presently contains over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a widespread rollout. This advancement aligns with a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the quickest rising video streams on a popular video site primarily display clips produced artificially. A large amount of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that numerous viewers like content made with AI tools, ranging from AI artwork to informative clips, and we want to give people the ability to increase or decrease of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
The platform announced that there are presently over a billion videos on its service identified as AI-generated. In total, in excess of 100 mn pieces of content are submitted to the app every day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI content they see by opening the content preference setting in the platform and choosing AI-made media. Additional categories that currently be adjusted under the setting include news, clothing, cosmetics, and dance.
Content Labeling and Policies
Its policies require users to tag “realistic” AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any realistic AI video that is not labeled can be deleted under its user guidelines.
In addition, the service will from now on apply an AI-generated watermark to content made using its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is designed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2 million AI literacy fund for specialists and groups to produce learning resources about ethical AI use. This program will benefit charitable organizations specializing in training coding and technology.
Platform Protection
The video-sharing app has supported its content review process, amid discussion over proposals to lay off numerous review team members in Britain. It is planning to eliminate hundreds of positions in its user protection team in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can protect employees by eliminating the most distressing content ahead of it gets reviewed by humans. The company reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is making a difference work at speed.”
